My mission

To help you build a business that scales without burning out your team or confusing your customers.

Great products deserve great outcomes. Let’s make sure you get both.

Here is the truth:

A great product alone isn’t enough. Sales and Marketing can’t fix a broken strategy. Misalignment costs money and momentum.

That’s where I come in.

Whether I’m acting as a Fractional Product/GTM Leader, a Strategic Advisor, or a Hands-on Partner, I help teams close the gap between what they’ve built and the revenue it could be generating.

What I bring to the table

• Deep experience in both Product and Commercial strategy
• A hands-on approach to aligning teams, priorities, and roadmaps
• Real-world impact: measurable growth, improved retention, better monetization

I don’t focus on theory. I do execution and traction.

Who I work with

I partner with:

Early-stage startups looking to validate product-market fit and GTM
Scaleups preparing to launch, grow, or expand into new markets or product lines
Founders who need a trusted thinking partner across
Product and Commercial teams that need clarity, alignment, and action
Individuals in need of coaching and mentoring to maximise their business impact

How we can work together

In-house Partner

Your embedded force multiplier. I join your team to lead and drive outcomes across Product and Commercial.

Fractional Leader

Executive impact, part-time commitment. Get high-level Product & Growth leadership tailored to your needs, whether it’s 1–2 days a week or by project.

Strategic Advisor

A strategic sounding board when it matters most. I support founders and execs with ongoing insight, feedback, and sharp perspective—especially during key inflection points.

1:1 Coaching

Level up your impact. Personalised coaching for Product and Growth leaders and high-potential individuals who want to scale their skills and drive real results.

Frequently Asked Questions

Let’s clear up the most common questions I get.

What kind of companies do you work with?

I work with early to mid-stage startups (Seed to Series C) across both B2B and B2C.
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If you have a product in market and want to scale it faster or more efficiently, we’re likely a strong fit.

What type of problems do you help solve?

I help teams struggling with product-market fit, inconsistent growth, unclear GTM strategy and lack of alignment between Product and Commercial.

If revenue isn’t matching your product’s potential, I help fix that.

Do you specialise in a particular sector?

I’ve worked across multiple industries, but I specialise in B2B SaaS and HealthTech, especially where products have a major AI component.

That said, I have worked in other sectors including fintech, logistics or customer experience.

How are you different from others?

I’ve led Product and Commercial teams so I understand both worlds and bridge the gap between them.

I go beyond strategy to help you execute and deliver real business outcomes, not just presentations.

Do you offer one-off projects or retainers?

Both.

Some clients bring me in for a focused effort (e.g. Product audit, launch strategy), while others retain me as a fractional lead or advisor.

We’ll choose what works best based on your goals and stage.

How do you ensure your work actually moves the needle with our business goals?

I start by understanding your vision, target market, and unique challenges.

From there, we co-create a strategy that aligns with your specific business goals.

My process is collaborative, so we’ll stay aligned and adjust as we go based on real-time feedback and results.

Do you also provide coaching to invididuals?

Absolutely. I coach Product and GTM leaders 1:1 who want to level up and accelerate their careers.

It’s personalised, practical, and focused on what actually moves the needle.

How do we start working together?

Get in touch and we'll have a short, no-commitment discovery call.

We’ll talk through your goals, challenges, and whether I’m the right fit to help.